Our Privacy Commitment to You
We collect information from you when you complete a contact form, schedule an appointment, enter any personal information on our site, or subscribe to a newsletter or marketing mailing list.
What personal information do we collect from visitors to our website?
When contacting Ennen Eye Center via our contact or appointment forms on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, date of birth or other details about your health or vision.
How do we use your information?
We may use the information we collect from you when you enter information on our online forms, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To allow us to better assist you in responding to your inquiries.
• To conveniently schedule an appointment.
• To send periodic emails regarding your inquiry, appointment, and services.
• To follow up with you after initial correspondence (live chat, email or phone inquiries).
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user submits their information to maintain the safety of your personal information.
Ennen Eye Center is HIPAA compliant and takes every precaution with your personal information.
Do we use ‘cookies’?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not function properly.
We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. When it is deemed appropriate, we may release information to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We shall not be held liable or responsible for the content and activities of these linked sites. Ennen Eye Center does not endorse any of these third party links. We strive to protect the integrity of our site and welcome any feedback about any linked site.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We have implemented the following:
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. The data collected is being used for marketing research and tracking purposes only.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
According to CalOPPA, we agree to the following:
Change your personal information:
You can update or change your personal information via email, at our office, or phone.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
We do not allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old. If a patient is under the of 13 years old, a parent or guardian must complete any inquiry or schedule the appointment.
Fair Information Practices
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via letter within 7 business days.
Ennen Eye Center
3312 South 70th
Fort Smith, AR 72903